Old indeed - but interesting - so we know, what waits for us, if we
ever get a chance to go to a Premier:
http://commanderbond.net/article/4649
A Fan With A View
Written by Mark Witherspoon
Photographs by Ajay Chowdhury
Consider me strange but there is nothing quite
like (literally) soaking up the atmosphere a Bond
premiere as a spectator: hanging around the
West End of London (usually in the rain), leaning
over the crash barriers and getting in the way of
the world’s press! Sure, I could be tuxed up and
make a generous donation to charity and watch
the film catching a glimpse of the latest 007 or
his leading ladies but there is a grass roots’
excitement in being part of the crowd! Since
The Living Daylights premiered on 29th June 1987,
I have always taken the day off work and loitered
around the venue to sample the electric energy of
a Bond-starved crowd. Although these days movie
premieres are as common as pigeons in London,
nobody does it better than Bond: they arguably helped
create the whole celebrity film premiere on the scale we
now see.
14th November 2006 and yet again I find myself
wandering around Leicester Square in the rain, but
this year it’s different: a new 007 and a new
studio (Sony); the whole night is either a PR department’s
nightmare or dream come true. Demand for tickets for the
premiere has been higher then ever before, so much so that
Sony have put on three simultaneous screenings in the three
main West End cinemas: The Odeon Leicester Square is hosting
the main premiere with the Queen and Prince Philip and cast
and crew in attendance; the Empire has a Sony charity screening;
and opposite at the Odeon West End is another charity screening for various celebrities and members of the public.
‘Blonde But Still Bond!’
I arrive around midday and because of heavy rain I’m not sure
if I want to stand around all day in the wet. The only thing I’ve
brought with me is my camera and a packet of Casino Royale
playing cards. For now nobody is allowed to enter the garden
in the square and fans are told to queue around the outside while
the area is prepared for the evening. The hours tick by slowly
and I find it amusing when a bunch of Bond fans (myself included)
start cheering at the simplest things, like posters and bunting
being tied to a tree by a man in a cherry picker crane!
Bond fans wait alongside the Aston Martin DBS
We spend most of our time working out where we will be
positioned, so at around 5pm when the gates are opened
it’s like a cattle stampede - we all run to the front of the
barriers with everyone pushing and shoving like fans at a
Bon Jovi concert. Soon afterwards the soundtrack to
Casino Royale starts playing on huge speakers positioned
in and around Leicester Square, just across from us I can
see a stage with the latest Aston Martin positioned on it.
Several members of the press come over to talk to myself
and my friend, Joe Story - mainly thanks to the home-made
sign Joe has brought, saying ‘BLONDE BUT STILL BOND!
GOOD LUCK DANIEL.’ They are interested in our opinions
on Daniel Craig
as James Bond. Joe ends up making the front page of the
next day’s London Times.
Just before 6pm Daniel Craig arrives to the sound of the
James Bond theme tune. He steps out of his chauffeur
driven car and the crowd goes wild. It’s so noisy, I think
Aerosmith are playing Wembley - the atmosphere is fantastic!
It’s obvious that Daniel Craig has turned up first so that he
has time to spend at least two hours with the press, doing
interviews and has some ‘Tom Cruise-style’ fan time.
He does it very well indeed.
Jay Kay of Jamiroquai attends the Casino Royale premiere
Many Bond stars from the past and present are here to
attend the main premiere screening in the Odeon, including
Mad Mikkelson, Eva Green, Dame Judi Dench, Jeffrey Wright,
Dame Shirley Bassey, Sir Ken Adam, Sébastien Foucan,
Giancarlo Giannini, Rick Yune, Maryam D’abo, Michelle Yeoh,
David Arnold, Phil Meheux, Richard Branson, Anthony Waye,
Vijay Amritraj, Lindy Hemming, Terry Bamber, Chris Corbould,
Tom Pevesner, and of course Martin Campbell, Michael Wilson
and Barbara Broccoli. Other stars like avowed Bond fan,
Jay Kay of Jamiroquai also show up.
+
On the red carpet with the press
Mads Mikkelsen spends a long time with the fans and is
quick to come over to us. He is very pleasant, if slightly
ntimidating in a Kevin Spacey-like manner, and I can see
why the producers chose him for the role of Le Chiffre.
Daniel is besieged by the worldwide press gathered i
n a pen and on the red carpet. At one point it finally looks
like he’s coming our way his way when one of the PR ladies
mentions yet another interview for TV. ‘Make them wait!’,
he says firmly. Great!. He spots Joe’s banner and marches
across the red carpet towards us shouting out ‘What’s that?’,
then laughs as he realises what it says and that Joe is on
his side!
He signs as many, photos, banners and posters as he can in
the few minutes he spends with us and I manage to get a few
semi decent photos. He signs one of my Casino Royale ace
card and tells me ‘Don’t play poker it’s bad for your health!’
before heading off to the main stage to join other members
of the cast and crew for more interviews. By the end of
the evening, I have a full set of signed aces. Ace!
Finally I meet with friends for a drink then settle down in the
Odeon for the first public late night screening. It might be a
cold wet late night but there’s no way I’m going to miss this
performance!
So its obviously Fans first for him. Nice!